West End One and West End Two
Located in the West End of Morecambe this housing project focusses upon two blocks of properties off Regent Road. Lancaster City Council has appointed specialist build-to-rent developer Placefirst who are investing £10M to deliver quality, energy efficient homes in the West End. On completion, Placefirst will own and operate the properties as part of their expanding portfolio of purpose built market rent homes.
The council had originally titled the project Chatsworth Gardens, but PlaceFirst want to focus and promote the West End as a brand and to reflect the two phases over which it will be delivered, it will now be known as West End One and West End Two.
West End One
The first block, West End One, was completed in August 2016 and saw an entire block of Victorian guesthouses transformed, retaining original Victorian features whilst bringing the new homes into the 21st century with modern, open plan layouts. West End One provided 51 bespoke one, two, three, and four bedroom homes. All homes are for private rent with PlaceFirst.
The bright, spacious homes and apartments are gathered around an attractively landscaped central courtyard. Inside the best features, such as high ceilings, large bay windows and ornate architectural details, have been retained. Placefirst has gone on to add high quality, energy efficient doors, windows and insulation, bespoke bathrooms and kitchens, with state of the art connectivity as standard.
Since the release of West End One January 2016 Placefirst report strong market interest with the development fully let. All customers to date have moved to West End One from within the Lancaster Council area, and have been attracted by the quality of the homes, the professional landlord customer care, and a transparent tenure policy.
“We absolutely love our home. It’s very modern, the features are brilliant and its energy efficient. The whole area is looking really attractive and I think everyone has settled in well. I think it’s beneficial to have the same landlord; we have never had any problems with the service, and if anything needs to be sorted out it’s handled straight away.” – West End One resident.
On 21 September 2017 the quality of West End One was recognised when it won Best Conversion/Refurbishment at The Sunday Times British Homes Awards 2017.
West End Two
West End Two is the block of houses located on the corner of Regent Road and Balmoral Road that looks across Chatsworth Road to West End One. West End Two will be a collection of townhouses, duplexes and apartments created through the refurbishment and remodelling of 23 former guesthouses.
Placefirst made a start on site in October 2017 and expect to complete West End Two works in March 2019. Placefirst anticipate the first homes will be ready to welcome new residents from Autumn/Winter 2018. The refurbishment works are being carried out by Placefirst Construction, the company’s in-house contracting company.
West End Two will offer 51 new homes from two-bedroom apartments to five-bedroom townhouses. The development will preserve the rich heritage features of the Victorian properties, whilst transforming the interiors through comprehensive remodelling of internal spaces that offer a truly modern living experience.
David Smith-Milne, managing director of Placefirst, said: “West End One has demonstrated the need for high quality, professionally managed rental properties in Morecambe. The development is fully let and we continue to receive enquiries for the homes. West End Two will build on that success, offering the same high standards of accommodation within the historic envelope of grand Victorian properties.”
“Our team works hard to ensure Placefirst residents have a great home, backed up by a direct landlord service. We design, build and maintain all our developments and provide a level of service to our residents that makes them feel secure, respected and valued.”
Placefirst is committed to preserving the local West End heritage and building a sense of community by providing top quality properties to rent. West End Two includes Kenilcote, a large house on Chatsworth Road built in 1891 and designed by William Woodhouse (1857-1939), a Morecambe artist nationally renowned for his landscape and animal paintings. Kenilcote will be restored into a large 5-bedroom house.
Councillor Janice Hanson, Lancaster City Council’s Cabinet member for Regeneration and Planning, said: “The regeneration of Morecambe’s West End is a priority for the council and we were delighted to be able to secure a development partner of the quality of Placefirst to deliver this important scheme.
“West End One has already made a huge difference in both changing the perception of the area and its attractiveness to families as a great place to live. We’re looking forward to continuing our partnership with Placefirst on West End Two and build on this success.”
Anyone interested in the new homes at West End Two can register interest by calling Placefirst’s resident service team on 0300 555 5564 or visit www.placefirst.co.uk
Last updated: 12 October 2018