Cycling’s the business - new ‘Way of the Roses’ cycle route
Local business are invited to find out how a new cycling route can benefit both themselves and the district.
The Way of the Roses is an 180 mile route linking Morecambe with Bridlington and due to be officially opened in September.
The route is being developed by a partnership of organisations led by cycling charity Sustrans.
To give local businesses the chance to hear about how they can tap into the cycling market and make the most of the route, an event is taking place at the Platform, Morecambe on 10 May from 10.30 until noon.
Rachel Scott, the district’s Cycling Demonstration Town Project Manager said: “More and more ‘staycationers’ are spending their breaks on two wheels. We are confident that this new cycle route will bring many more tourists into our area and help boost the local economy."
Users of the route will require all sorts of facilities such as accommodation, refreshments, cycle storage, cycle hire and cycle repairs to name but a few.
So why not get on your bikes and come and find out more about how your business can benefit from more visitors cycling to the district.
No need to book - just turn up.
For more information contact Mark McTigue, Assistant Tourism Marketing Officer - telephone 01524 582870.
Date Published: 30/04/10