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It's one of 28 around the country to receive the nod today and joins 118 existing teams from across the country.
Backed by £10,000 in Government cash, ‘Coastal Community Teams’ are charged with drawing up economic plans to create jobs.
Each team – made up of local volunteers, councils and local businesses – will also be offered support from a network geared towards regenerating seaside areas.
Coun Janice Hanson, cabinet member with responsibility for regeneration, said: “I’m delighted that we’ve been given this opportunity to set up a Coastal Community Team (CCT).
“It’s another piece in the jigsaw to help improve the fortunes of Morecambe and Heysham, alongside the work we’re doing in the town centre and the benefits we’re seeing from the opening of the Bay Gateway.
“Working together with the other partners in the CCT, this offers a great chance to start the ball rolling to make improvements to our retail and tourism offer, as well as heritage-led regeneration.
“It’s something of a double success because the coastal areas within the district that are not in our CCT are included within the Morecambe Bay Partnership CCT, which was also today successful. This double success is excellent news and means all of our coast is covered and able to take advantage of this exciting opportunity.”
As well as the city council, the ‘Promenade to Port’ CCT will include representatives from the Morecambe Business Improvement District, North Lancashire Chamber, West End Millions, Morecambe Town Council, Heysham Neighbourhood Council, Lancashire County Council and Marketing Lancashire.
Last updated: 20 January 2017