Businesses invited to prepare for a digital world with free Google workshops

Lancaster City Council is partnering with Google Digital Garage to offer free training to help businesses grow online.

On Monday, September 24 at the North Lancs Expo at Lancaster Brewery, businesses can register to take part in two workshops provided by Google Digital Garage.

•       2pm – 2.55pm - Digital Marketing Workshop
•       3pm – 3.55pm - Answer Questions with Data

At the digital marketing workshop, you'll find out how to build a bespoke digital marketing plan for your small business and ways to measure its success. Google coaches will also give you the lowdown on the main digital channels that are available, and the types of goals they can help you achieve. You'll leave with the skills needed to create a practical, realistic digital strategy that works for you, and gets results.

The answer questions with data workshop will help you measure how your business performs online. Take the guesswork out of digital marketing by learning how web analytics can empower you to make data-driven decisions for your business. You will discover all the different insights available through Google Analytics, Trends Search and Social. Plus you'll understand how to correctly interpret the data, and use it to help your business grow.

Spaces for both workshops are allocated on a first come first serve basis.

To register your place or for more information on the North Lancs Expo visit the events section at

Last updated: 17 September 2018