Destination Management System (DMS)
What is the DMS?
Ashton Memorial and Williamson Park
Lancashire's On-line DMS contains the most comprehensive source of product information across all sectors of the visitor economy including accommodation, attractions, events and food & drink establishments. If you wish to market your business to visitors you need to be listed on the DMS.
What is the DMS used for?
> Feeds visitor information direct to the following websites:
> Supports editorial and advertising content in visitor publications produced by ourselves and Lancashire & Blackpool Tourist Board.
> Provides staff within our Visitor Information Centres with data to help them handle the thousands of visitor enquiries received each year.
View the PDF 'DMS Flow Diagram' (in the right hand panel) which illustrates how central the DMS is to our marketing plans.
Register or update your DMS listing today!
To register your business with the DMS please download the appropriate form (listed on the right) then return back to us. Alternatively, use our Online Submittable Form at the bottom of this page. This data will then be entered into the DMS.
A 'Completed Example DMS Form' can also be downloaded (listed on the right) to guide you with best practice.
Email completed DMS Forms or any updates to tourism@lancaster.gov.uk or post to: Economic Development & Tourism Service, Lancaster City Council, Old Station Buildings, Marine Road Central, Morecambe, LA4 4DB. Please also enclosed a high quality image of your establishment.
(Accommodation businesses will need to gain accreditation through the Quality in Tourism scheme - see Develop Your Business.)
Complete our Online Submittable DMS Form