Morecambe VIC wins gold in national tourism awards
Staff and customers at Morecambe VIC
Already ranked as the top VIC in the north west, the centre went one better and claimed top spot at the national Enjoy England Awards for Excellence on Friday evening (April 15).
This means that out of the 490 Tourist Information Centres in England, Morecambe can now boast to be at the top of the tree.
The award recognises the quality of service provided by the centre, acknowledged in a mystery shopping exercise in which the centre was given full marks.
It achieved a score of 100% in all areas of customer care and out of 68 centres assessed in the northwest, ranked number one.
Marks were scored for outstanding customer service and the exceptional way in which staff responded to email, face-to-face and telephone enquiries.
Heather Armstrong, Customer Service and Visitor Information Centre manager, said: “This is the icing on the cake for what has been a remarkable year for Morecambe VIC. All the staff should be extremely proud of themselves and the award is a testament to their hard work and dedication.
“The award also recognises the city council’s commitment to tourism, which remains a vitally important industry to our area.”
Morecambe VIC is run by Lancaster City Council, in partnership with Lancashire County Council, and is based in the Platform buildings in the resort.
In September last year it picked up gold in the regional awards after beating off stiff competition to win North West TIC of the Year.
In addition to providing top quality advice and information on what to see and do in the district, the centre stocks a wide of gifts and merchandise.
For more information about tourism in the Lancaster district visit www.citycoastcountryside.co.uk