Chatsworth Gardens

Located in the West End of Morecambe this housing project focuses upon two blocks of properties off Regent Road, the principal route into the area that leads to the promenade.

  • West End 1 Courtyard
    West End 1 Courtyard
  • West End One
    West End One

Located in the West End of Morecambe this housing project focusses upon two blocks of properties off Regent Road, the principal route into the area that leads to the promenade. Lancaster City Council has appointed specialist build-to-rent developer PlaceFirst who are investing £5.5m to deliver affordable and energy efficient homes in the West End. On completion, PlaceFirst will own and operate the properties as part of their expanding portfolio of purpose built rental homes.

The council had originally titled the project Chatsworth Gardens, but PlaceFirst want to focus and promote the West End as a brand and to reflect the two phases over which it will be delivered, it will now be known as West End One and West End Two.

West End One is bounded by Regent Road, Chatsworth Road, Albert Road, and Westminster Road. West End One is a collection of 51 bespoke houses and apartments clustered around a central, landscaped courtyard. The new homes have been created through innovative remodelling of 27 former guesthouses and, when completed, will offer a mix of one, two, three, and four bedroom homes. All homes will be available for private rent with PlaceFirst who design, build, and manage a growing portfolio of high quality, fair value homes.

These handsome Victorian properties benefit from huge bay windows, generous floor-to-ceiling heights, and ornate architectural detailing. Working with these distinctive features, the developer will add stylish, contemporary finishes to create a unique choice of homes and setting a new living standard for the West End of Morecambe.

The remodelling is more than aesthetic, and will also make the homes as energy efficient as possible. Compared to similar properties in the West End, the new homes at West End One should be around 50% cheaper to run.

The rear yards and extensions will be demolished to make way for an attractive central courtyard, which will be a key feature of the development. The courtyard will be framed by private gardens and will provide limited off-road customer parking.

A number of properties, which have not been acquired by Lancaster City Council, will have the opportunity to benefit from property facelifts, ensuring the completed development has a consistently high quality of finish throughout.

PlaceFirst have appointed Rowlinson Construction Limited, an experienced refurbishment construction company. The project commenced on site in Spring 2015 and the first homes to be completed are ten 4-bedroom houses on Westminster Road. Since their release in January 2016, PlaceFirst report strong market interest with all ten now let or reserved. All customers to date have moved to West End One from within the Lancaster Council area, and have been attracted by the quality of the homes, the professional landlord customer care, and a transparent tenure policy.

PlaceFirst expect the next release of new homes on Albert Road by Spring 2016, with full completion anticipated by Autumn 2016. West End One will be followed by West End Two, an adjacent site that will be refurbished and remodelled to create over 50 homes for private rent.

Anyone interested in renting a new home in this flagship development can contact PlaceFirst at or call on 0161 413 5810.

David Smith-Milne, Managing Director of PlaceFirst said “The market response to the first release of four bedroom homes has been tremendous, with all ten properties letting within weeks of their release. Feedback from our customers suggest they valued not only the quality of these brand new homes, but the direct customer service with PlaceFirst. PlaceFirst don’t deal with third-party agents and as such, our customers benefit from lower fees and a direct relationship with their landlord. These homes are setting a new quality benchmark in the West End and we look forward to the next release of homes on Albert Road later in the Spring”.

Andrew Dobson, chief officer (regeneration) Lancaster City Council, said: “The regeneration of Morecambe’s West End is a key priority for the council and it’s testament to a lot of hard work behind the scenes that we have secured a development partner of the quality of PlaceFirst to deliver this scheme. We now have the opportunity to make a real difference in both changing the perception of the West End and also its attractiveness to families as a great place to live.”



Last updated: 26 October 2017