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Views wanted on objectives for former Frontierland site

Lancaster City Council is asking people for their views on a set of draft objectives that will help to steer proposals for the former Frontierland site in Morecambe.

Views are wanted on a set of high level objectives for the former Frontierland site in Morecambe

Views are wanted on a set of high level objectives for the former Frontierland site in Morecambe

Frontierland has been a vacant eyesore on Morecambe’s seafront since closing in the late 1990s. For over 20 years it was subject to a number of failed private sector schemes until it was bought by the city council to kickstart redevelopment.

A project board set up to oversee the overall vision for the site’s future is now asking people and organisations for their views on a set of high-level objectives that will guide development.

Councillor Phillip Black, leader of Lancaster City Council, explained: “Morecambe’s future is on the up and we have in our hands a golden opportunity to redevelop a key site into something that will drive forward the town’s economy.

“To get it right, and make it the best it can be, we need the help of local people. We’ve developed a set of high-level objectives that set out how we think the site should be redeveloped but it’s really key that the people of the town have their say.

“I’d urge everyone to get involved, tell us what they think about the objectives we’ve drafted, and help us to shape this important project.”

At three-hectares (7.5 acre) the Frontierland site is the largest development opportunity in central Morecambe for many years. To understand the potential for private sector investment and the types of development that could be considered, the council recently asked for Expressions of Interest with an emphasis on leisure-led proposals.

Eight proposals were received in total and these have been used as a starting point to help draft the objectives. A drop-in consultation event is taking place between 10.30am and 2.30pm on Thursday November 23 at the Festival Market to talk more about the objectives and gather people’s views.

Events will also be held at community venues in Morecambe – details will be posted on the council’s website and social media channels (@lancastercc on X/Twitter and Facebook) once they have been confirmed. You can also get involved by visiting The consultation closes on Wednesday January 3 2024.

Last updated: 15 November 2023

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